Chinese coconut juice beverage company Yeshu Group released a recruitment advertisement on the Internet of China on March 25, which sparked a huge controversy because of the pompous content of the advertisement. Recently, the market supervision and management department of Hainan Province opened a case to investigate Yeshu Group for allegedly releasing illegal advertisements.
Yeshu Group released an advertisement on its official microblog account on March 25, which said: “Yeshu Group’s school for training general managers re-enrolling! As long as you know how to write, you will have a car, a house, a high salary, and definitely beautiful girlfriends or handsome boyfriends”. After the advertisement was released, it caused social controversy. On March 31, Hainan Daily reported that the Hainan Provincial Market Supervision Bureau quickly conducted an administrative interview with the relevant person in charge of Yeshu Group, and also initiated an investigation into Yeshu Group’s suspected of publishing illegal advertisements. In 2019, Yeshu was investigated by the local market supervision department due to vulgar and false advertising.
Article 3 of the “Advertising Law” of China stipulates that advertisements shall “express the contents of advertisements in a healthy form and conform to the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation”. It can be said that Yeshu Group has left the statutory obligation of the “healthy manifestation” of advertisements out of the blue, completely disregarding the image of a large enterprise.
In fact, as early as March 2019, Yeshu Group was fined 200,000 yuan by the market management agency for vulgar advertising. Why doesn’t Yeshu Group change after repeated lessons? Is it the lack of legal awareness and social responsibility, or the related punishments weren’t enough and the cost of illegality is too low? Now that Yeshu Group has fallen into the same pit again, we will wait and see how this “old fritter” in the vulgar advertising industry will end up!
Source: CCTV.com