Recently, a series of videos named “Wuling Xingguang Related Demo Videos” have been circulating on the internet, sparking widespread attention and discussion among netizens.
After all, besides some internet celebrities pushing boundaries for traffic, even some brand manufacturers have joined the ranks of edgy content for traffic.
The main theme here is doing anything for traffic.
For example:
Yeshu Coconut’s unchanging edgy marketing element—a busty, long-legged beauty.
Juewei Duck Neck using edgy posters. The poster shows a girl half-lying on a white bed, legs wide open, wearing ankle cuffs.
On the side of the poster, it reads: “Juicy and tender, want some?”
These videos have been criticized for edgy marketing, involving elements of sexiness, nudity, and seduction, inevitably raising doubts about the image of the Wuling brand.
But surprisingly, Wuling has also resorted to edgy tactics for publicity???
However, the Wuling official quickly responded to this matter, emphasizing that this is unauthorized behavior and legal action has been taken to uphold the brand image.
After a quick look, these widely discussed DEMO videos consist of 8 segments.
And these 8 segments of videos all give a feeling of being both tempting and risqué.
In the first video, the female lead is wearing a tight spider suit, showcasing her well-proportioned figure. At the same time, perhaps aiming to release her charm to the fullest, she keeps twisting her body, striving to showcase the most seductive curves.
Then, she dives into eating strawberry cake, perhaps because the interior warmth of the car is quite strong, the cream drips down from the corner of her mouth. And this gaze + clothing + action + eating habits, is like a seductive beauty snake tempting people.
The second video is even more outrageous, with two female leads both wearing maid costumes half-lying on the back seat. Leaving aside the level of clothing exposure, their behavior alone is hard to understand.
The two female leads seem to be constantly fidgeting as if they have fleas on them.
At the same time, the expressions they show are one of both embarrassment and enjoyment.
For those who don’t know, one might think these two are doing something inappropriate for minors. Are they showing off the spacious rear space to the audience?
The third and fourth videos seem to aim to showcase the comfortable seats and the stylish appearance.
The female lead sitting in the car seat, wearing a red cheongsam, holding a dragon year doll, looking coquettishly at the camera, with the hem of her skirt raised to the root of her thigh.
And the two female leads standing at the front of the car are also wearing red short cheongsams, holding couplets, wishing everyone a happy Year of the Dragon.
As for the other segments of the video, although the content and clothing displayed are different, the overall expression and feeling are similar to the aforementioned segments.
That is, desire, risqué, sexiness, nudity, seduction…
It is understood that Wuling Xingguang is the first new energy sedan of the Wuling brand, which was recently launched and has attracted some attention in the market due to its avant-garde and stylish exterior design and competitive price.
However, this edgy marketing storm undoubtedly has a great negative impact on the image of Wuling Xingguang.
Regarding these videos, Wuling Motors officially stated that these behaviors have seriously damaged the reputation of the Wuling brand, and the company’s legal department has collected relevant evidence and reported the case to the local public security organs on the same day.
Wuling Motors emphasizes that the internet is not a lawless place and firmly opposes any behavior that damages the brand and product image, reserving the right to pursue the legal responsibility of the relevant parties.
It is worth mentioning that Wuling, as an old domestic brand, has always focused on product quality and cost-effectiveness as its core competitiveness, rather than flashy advertising.
Therefore, this edgy marketing storm has also raised doubts among many consumers about the true intentions of the Wuling brand. Some netizens said, “How could Wuling lower its own standards to shoot these controversial promotional videos? Isn’t this asking for trouble?”
In fact, besides Wuling Xingguang, in recent years, many brands have encountered similar edgy marketing storms. Some brands, in order to gain traffic and attention, have resorted to vulgar and obscene marketing methods, causing great harm to the brand image.
However, these behaviors often only temporarily attract attention and cannot bring long-term positive effects to the brand.
In short, the edgy marketing storm encountered by Wuling Xingguang this time has brought a considerable impact on the brand. However, the prompt response and measures taken by Wuling Motors to maintain the brand image are also commendable. Hopefully, in the future, Wuling can learn from this lesson and appear in front of consumers with a more high-quality, healthy, and positive image.