A drink store in Shenzhen, China, has sparked a lot of debate among netizens for its 1,000 yuan cup (about $157) drink, which Chinese netizens call the “Hermes of the drink world.” On Nov. 22, store staff said that the olive juice is expensive because the raw material is 800 yuan a pound, and customers need to make reservations in advance. The store sells about 3 bottles of this olive juice every month.
Recently, a Chinese consumer filmed a video saying that a beverage store in Shenzhen was selling olive juice for 1,000 yuan a glass, which sparked a lot of discussion among netizens. Chinese netizens have said that this is the “Hermes of the beverage world”. The drink store is called Yecuishan (which means Wild Essence Mountain), which has sparked a lot of discussion among netizens about its Golden Jade three twist olive juice.
Why is the price so expensive? A staff member of a Yecuishan store said that the pricing was due to the drink’s raw materials being more expensive. “The raw material is olive from the Chaoshan, and it costs about 800 yuan a pound.” The staff said that about one pound of golden jade three twist olives will be selected in the making of the drink, plus transportation costs and labor costs is not expensive.
“If you want to drink, it is necessary to book in advance,” the staff said, not every store has this raw material, so it takes time for scheduling. It also takes time to make the raw material after it arrives. The production time is also longer because of the low juice yield of olives.
The staff confesses that not many people buy this product and their own stores sell about 3 bottles a month. “There are more buyers of drinks at other price points.” The staff member said.
The price of goods in the drink store varies, the highest is priced at 1,000 yuan of golden jade three twist olive juice, the cheapest also has 28 yuan of tea drink.
Mr. Fang, a Shenzhen citizen, said that Yecuishan opened its first store in 2019, and then opened a total of 23 stores in Shenzhen in less than three years. “The 1,000 yuan olive juice tastes sweeter, about 400 ml.” Mr. Fang said that the taste of olive juice is not bad, but he feels that the cost performance is very low.
A number of Shenzhen citizens said they would not spend 1,000 yuan to buy the drink. “You don’t know if it’s really using that raw material or not.” Mr. Liu, a citizen, said.
On the morning of the 22nd, the reporter contacted the Shenzhen Municipal Bureau of Market Supervision, the staff said that if the public thinks that the drink store has cut corners, they can report complaints to the Bureau of Market Supervision.
It is also reported that the golden jade three-twist olive is originally produced in Jinzao Town, Shantou City. It is a rare variety of olives. It has a sweeter and fragrant taste and less astringency than ordinary olives. It can be divided according to the characteristics of color, appearance and single fruit weight. The price is also different for the special grade and the first grade. On the e-commerce platform, the highest price can be 680 yuan per catty. Source