The top North American internet celebrity, Kim Kardashian recently announced her entry into the Chinese market!
It is reported that the international brand is called SKIMS, with a market value of approximately US$1.6 billion.
Kardashian, who couldn’t hide her inner joy, shouted at the camera: “I’m so excited!”
In the past two days, Kardashian posted this breaking news on her Instagram account, wearing her tight clothes with her curvy lines.
Of course, it’s no coincidence that she chose this line that looks rather like a bodysuit – after all, SKIMS itself is a shapewear brand, and this black leotard is one of the main models.
Kardashian revealed in the video that her brand will first enter Shanghai and Hong Kong, and consumers can buy it at Lane Crawford department store.
Lane Crawford is a Hong Kong-owned British department store known for its exclusive high-end European fashion. Founded in 1850, it is headquartered in Hong Kong and opened branches in Beijing, Shanghai and Chengdu.
Behind Kardashian’s triumphant smile is full of ambitions to expand into the Asian market.
“I personally selected these styles for everyone, so I really can’t wait to let you feel some of the fabrics and styles of these products, and see what you like… What are you waiting for? Go to SKIMS in the Chinese market to scan the goods! ”
According to the news on the Lane Crawford Department Store’s official website on November 11, SKIMS shapewear will launch hundreds of styles including underwear and panties, not to mention a wide range of sizes, and also introduce 12 styles in different colors to cater for different skin tones and races.
The place of production of the brand’s products is still a mystery, no one knows.
Many people think that it is undoubtedly “Made in China”, but some people think it is “Made in Turkey”.
It is reported that although Kardashian has built the brand to be internationalized and can be purchased online in all countries, the market focus is still very obvious: China will become its second-largest market after the United Kingdom.
As of 2021, SKIMS is valued at $1.6 billion, and Kardashian easily squeezed into the North American billionaire club with this.
In fact, this is not the first time Kardashian has shown her favor to the Chinese market. As early as 2019, she participated in the Tmall live broadcast event, and all 15,000 bottles of perfume in one minute were exhausted, setting a record.
Probably after having tasted the sweetness, Kardashian, who is aiming at business opportunities, has expanded her business this time and officially entered the Chinese market.
No one had expected that the little attendant behind Miss Hilton that day was now in a hurry.
However, European and American netizens obviously don’t care or buy it, and they leave messages saying “who cares?!”
What do you think about this? Source