“Use this toothpaste to improve mouth sores and prevent gastric cancer”, “adopt national-level anti-HP (helicobacter pylori) patented technology”, “patented formula 100% kill HP to protect the safety of the whole family”… At present, the so-called “anti-HP toothpaste” is widely used in major E-commerce platforms are hot, and the price is much more expensive than conventional toothpaste of the same specification
The reporter learned from the State Food and Drug Administration that Helicobacter pylori colonization in the stomach cannot be prevented or cured by brushing with toothpaste. Most of the so-called “anti-HP toothpaste” currently on the market are under the guise of “patent” and “high-tech”, deceiving consumers by placing a large number of false advertisements on some online platforms.
HP is a chronic infectious pathogen with a high infection rate worldwide, which makes some businesses smell business opportunities. The reporter found that in Taobao, Tmall, Jingdong, Pinduoduo and other e-commerce platforms and some offline pharmacies, you can see “anti-HP toothpaste” known as “killer” and “prevention of gastric cancer”, with a wide range of names and considerable sales. . Such as You XX Star, You XX Xin, Bi X Stop, Jing X Ling, etc., the price of a single stick ranges from tens of yuan to hundreds of yuan, which is 3 to 10 times the price of conventional toothpaste of the same specification. According to online store data, many of them have sold tens of thousands of orders per month; some of them claim to be named, developed, or produced by Sinopharm Group, Correction Pharmaceuticals, Southern Medical University.
Experts organized by the State Food and Drug Administration believe that the presence of Helicobacter pylori in the oral cavity is mainly concentrated in the periodontal pocket and gingival sulcus, and it is related to periodontal disease, bad breath, gastric cancer and other digestive system diseases, lacking scientific basis. Toothpaste claiming “anti-Helicobacter pylori” efficacy is suspected of falsely claiming efficacy.
“Anti-HP toothpaste is hard to resist” but it still becomes a “cash cow” for unscrupulous businesses. The reporter’s investigation found that unscrupulous merchants have a whole set of “business practices” to deceive people.
“Germ anxiety” is created to scare people. Helicobacter pylori is indeed harmful to the human body. At present, the adult infection rate in China exceeds 50%. Yan Xuemin said that Helicobacter pylori infection is the main cause of gastritis and peptic ulcer, as well as a high risk factor for gastric cancer. However, unscrupulous businesses wantonly hype and exaggerate these hazards.
Self-proclaimed “patented formula”, “national-level patented technology” and “innovative technology patented” are common advertising slogans for “anti-HP toothpaste”.
In this regard, the State Intellectual Property Office staff told the reporter that the current patent application review is mainly for the novelty, creativity and practicality, as for the efficacy of the products produced by using the patent, and whether the publicity of the products by enterprises and merchants is true, it’s not in the scope of the patent review. Source